IV Horse is Horseplay Redefined and is pronounced '4' or 'for' horse. IV Horse are manufacturers and suppliers of an innovative and extensive range of quality products for horse and rider. With a strong UK manufacturing ethos, we instigated the UKOK! buying group initiative and are proud that many of our award winning products are UK made including our grooming range, lead ropes, haynets and whips.
Regarded as producers of some of the best equine and equestrian products on the market, from horse & rider wear to our superb range of grooming products and rider care products which are loved by horses and horse enthusiasts throughout the world, the range continues to adapt and grow in response to ever changing equestrian needs, always with horses' welfare in mind.
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David Kempsell (who is also a fully qualified SMS saddle fitter) combined his product design training with his passion for horse welfare and performance to revolutionise the way saddles are constructed. The result is the totally modular WOW™ saddle. The unique features include Flair™ air flocking; the tree with lateral flexion allowing complete freedom of the horse’s shoulder; 23 headplates in a huge range of angles and styles; and at least 15 panel designs in each tree size. Add a wide choice of seat and flaps, and the options become almost infinite, allowing a perfect result for horse, rider and discipline. Ensuring that perfect fit is a worldwide team of experienced Wow Saddle retailers, trained by David to provide an excellent service wherever you are. The icing on the cake is the choice of bespoke finishes. Patent, coloured and embossed leathers, coloured and patterned stitching, and decorative crystal options are available to make your Wow saddle truly one of a kind.