Posted: 26th September 2016 | Back to news feed
Feed plays a huge role in the lives of our horses and pets. Increasingly, owners are concerned about where ingredients come from and how healthy the feed really is for their animals. Poor quality feed can affect performance, health and wellbeing. The Mintel survey of UK Pet Food in 2015 identified that a third of cat and dog owners are concerned about perceived healthiness of pet food and 66% of pet owners say they treat their pet with as much care as they would a child.
With this in mind, Essex based horse feed company Dengie have launched their 100% Natural Logo to help communicate the provenance of the raw materials they use and the control they have over how they are handled and processed.
The Dengie 100% Natural Logo demonstrates the brand’s natural credentials and guarantees that every ingredient is supplied by nature with minimal processing to retain as much natural goodness as possible. Dengie grow as many of their ingredients as possible themselves and source as locally as they can to keep their “feed miles” down and support UK farmers. The 5,000 acres of alfalfa they grow are within a twenty mile radius of the Dengie production site. Concerned about their impact on the environment, in the last few years Dengie have changed from using soya oil grown in Brazil to rape seed oil grown in the UK. In addition to low feed miles this also supports British farmers.
Dengie are devoted to creating the best and healthiest horse feeds and are very proud to say that they can trace the fibre ingredients in every bag they make back to the field they were grown in to create natural and safe feeds you can trust. So keep your eye out for the 100% Natural Logo and be safe in the knowledge that you are doing the best for your horse’s health and wellbeing.
Dengie’s 100% Natural Logo will feature on Alfa-A Oil, Alfa-A Molasses Free, Hi-Fi Molasses Free, Alfa-Beet and Alfalfa Pellets.
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