The Equestrian Index represents the largest collection of business data and contact information for the UK Equestrian market.


Leading the field since 2012, The Equestrian Index provides up-to-the-minute information on over 18 000 businesses to over 260 000 equestrian consumers annually - helping you find what you want, where and when you want it.


Our Trade Portal is a fresh approach to helping businesses communicate effectively in the Equestrian Industry. The Equestrian Index can save your business valuable time and money by providing much of the data you need to succeed! Find out more in our dedicated Trade Portal.


Whatever you are looking for, we have the answer – unless it’s algebra, then you need a different website!


Meet the Team...


Amanda Watson

Managing Director

Amanda is passionate about and has been actively involved in the equestrian sector on both a personal and professional level for well over thirty years. Amanda holds a BSc(Hons) Equine Science, is a qualified coach, has managed equestrian facilities in the UK and overseas, lectured to degree level in equestrian subjects, worked in sector development, been industry representative on the National Council for School Sports and supported over 200 hardworking volunteers.

Skills developed outside the sector include editing, content writing, sales and marketing, market research and business development.

She is never happier than when she is able to offer a genuine solution or new perspective on a business problem and believes that listening, flexibility and a willingness to try something out of the ordinary are key to the strength and longevity of the relationships Watsons forges with its clients.

When she is not wearing one of these hats, she can be found brushing mud off her 28 year old gelding William, walking the ‘obedient’ Finn, being deafened by live music and generally appreciating the finer things in life – perhaps not to be expanded upon here!    


Robin Finlay


Robin has worked in a variety of roles including marketing, corporate hospitality, sales and the fitness industry.  With a keen interest in networking and social interaction, she brings key skills to the equestrian sector to help improve business 2 business communication and drive sales to the consumer sector through consistency.

In the office, she can usually be found on the phone chatting to clients, fielding press releases or keeping up to date with the latest SEO and Social media trends – and then consistently doing the right thing! – no tweet deck in our office!

Outside the office she can be found dashing around in the Welsh hills or taking part in a Triathlon.  She is also a keen taxi driver to her 2 children and occasionally sees her husband too!


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