Posted: 31st July 2025 | Back to news feed
At Horse of the Year Show, we hold the safety of every attendee at the upmost importance, whether they’re wandering through the Retail Village or flying through a course of Grand Prix show jumps. This is why we’re thrilled to welcome evoke® as the Official Safety Partner of HOYS! Combining fashion, value and protection is at the core of evoke® as a brand, thus making them the perfect choice of partner.
Vicky Mitson, Managing Director and co-founder of evoke®, says, ‘Having been a competitor at HOYS for many years, I am delighted that evoke® are the Official Safety Partner of Horse of the Year Show as we continue to lead the way in rider safety. We will be showcasing our new, innovative collection of safety wear at the show and look forward to seeing many of our riding hats in the ring, as well as meeting new customers on our trade stand.’
An example of evoke’s dedication to rider safety can be found in their Helmet Replacement Scheme; guaranteeing that any purchaser experiencing a fall within six months of purchasing an evoke® helmet with subsequent correct registration will be offered a replacement helmet at an incredible 50% discount. *
As well as becoming the Official Safety Partner, evoke® have also taken on sponsorship of Friday’s second international showjumping class – The Evoke Stakes. Held in the Andrews Bowen International Arena, this class tests some of the best competitors on the circuit. You may be able to spot some of the riders sporting their own evoke® helmets!
Event Director at Horse of the Year Show, Emma Wardell has stated, ‘Safety is always a priority at HOYS, and with evoke® as our Official Safety Partner, we are confident that competitors have access to a brand that puts safety at the forefront of their business, without sacrificing style and affordability. I am delighted to welcome an innovative brand that refuses to compromise on safety and quality, aligns with the core values of the show.’
Don’t miss evoke® in the Retail Village at Horse of the Year Show to see their new collection!
*Please see evoke’s website for terms and conditions
Websites: evoke - evoke Country & Equestrian
HOYS - hoys.co.uk
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