Posted: 20th March 2020 | Back to news feed

New sponsorship partnership for award-winning brand, Ethos Smart Bedding

IEC Equine Solutions, the company behind the award winning brand, Ethos Smart Bedding is delighted to announce the sponsorship of international event rider, Tyler Cassells.

Awarded ‘Highly Commended’ in the Innovation Awards for their action on sustainability at BETA International this year, Ethos Bedding is made from 100% pure Miscanthus, an exceptionally absorbent, environmentally friendly horse bedding.

IEC Equine Solutions has been growing Miscanthus since 2005 as part of their 100% British farming and manufacturing business. Until recently it was largely sold as an energy crop fuel for power plants. However, Miscanthus’s properties include its ultra-absorbency and its carbon negative growing process make it the perfect product for equine and pet bedding. 

Based at Arclid Hall, Cheshire, International event rider Tyler Cassells is a BE accredited Development Coach, BHSII and has twice represented Team GBR at the CIC*** European Championships winning team silver in 2015 and 2019.


Tyler says, ‘ I’m thrilled to be supported by IEC Equine Solutions.  We all have a responsibility to help reduce our impact on the environment and using a sustainable horse bedding is important to me when you have a yard full of horses.

Ethos Bedding is dust free, super absorbent and makes mucking out so easy plus there’s much less waste so my muck heap is half the size now!”

The Ethos Bedding range is available in original or with three great scents, Eucalyptus, Citronella and Lavender, that will not only provide your horse with some positive side effects it will also leave the stable smelling so fresh, better for you when mucking out!

Ethos Bedding Sales Manager, Zoe Cappaert, says, “This new partnership between Ethos Bedding and Tyler comes at an exciting time in the growth of our business as we rebrand to Ethos; green and clean bedding and feed.

It is our vision to fully harness the power of our crops and deliver eco-friendly bedding and feed products to our customers in the most environmentally friendly way. We work hard to ensure every step of the process has the least impact on the environment that we possibly can”.

Find out more about Ethos Bedding at


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