Posted: 12th May 2020 | Back to news feed

WOW Masks is a small, family-run business based in the Kent countryside, just outside Canterbury.  Their core business is saddle-making, producing innovative and bespoke saddles using beautiful leathers and materials. The entire business is based on applying modern product design, engineering and materials to address the challenges of creating saddles which are supremely functional, provide excellent comfort, and also look stunning.

WOW masks

During this Covid-19 pandemic, the need for personal protective equipment is a priority for health workers and the public wishing to shop and use public transport.

David Kempsell, MD of WOW Saddles says

 “We felt we could produce fashionable and attractive barrier face masks for the general public using our existing manufacturing equipment and materials. With saddle sales slowed and a sudden demand for face masks, we saw an opportunity to pivot; keeping our team of highly-trained craftsmen employed whilst fulfilling a market need. Hence our innovative and fashionable face mask with reusable, washable filters was conceived.

As with WOW Saddles, 'average' was not an option, so we applied our innovative design skills to create a truly unique face mask, crafted from many of the same natural leathers we use in saddlery and using the spacer fabrics for the light weight sports masks.”

The barrier masks are all made to conform to AFNOR S76-001 level of filtering to complement protective measures and social distancing rules. Use of a barrier mask in no way exonerates the user from routine application of the protective measures, which are essential, and of social distancing rules. These devices are not intended to be used by health workers in contact with patients. 

The WOW range comprises two main types of barrier mask:

  • A leather or synthetic mask with interchangeable, washable and reusable bi-layered cotton and spacer fabric barrier filter which is cleverly held in place by two friction ties. This makes changing the filter very quick and easy.
  • An integrated fully washable 'sports' mask using breathable and cooling, technical fabrics combined with an integrated, bi-layered cotton filter and spacer fabric in various colours. They are incredibly light but hold their shape much better than flat fabric masks which tend to cling to the mouth after a while. The whole sports mask can be machine-washed.

All of the masks feature a unique WOW adjustable soft friction tie system which holds the mask snugly in place. Unlike elastic the ties do not exert constant friction on sensitive ears. They have been carefully designed to be extremely comfortable to wear, and snug fitting to maximise effectiveness.

WOW masks

With the leather and synthetic masks, the purchase of a spare pack of filters is recommended as washing is advised after four hours of wear.  Equally with the sports mask, buying two or three will ensure there is a spare to hand whilst washing and drying the others.


Product range



No. of colours/patterns



Patterned, coloured and embossed leathers




Flat and aniline leathers




Synthetic suede




Spacer Fabric



Spare filters

Pack of 3




All masks are available in adult small, medium and large sizes, as well as being fully adjustable in positioning to ensure an excellent fit.

Delivery to UK mainland addresses is free. has been launched as a dedicated website for this new product range.


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