Advertise with Us
Advertising with Us
Niche marketing publisher Watsons Directories Ltd. (WDL) was formed to provide marketing and purchasing solutions to the Equine Industry.
WDL is here to deliver your message to precisely the right audience - our three targeted marketing brands, provide a substantial, quality, engaged community to businesses who are looking to grow their equestrian audience, increase their brand awareness and build trusted relationships with this passionate market.
Why niche marketing?
As a specialist niche publisher, our platforms are designed to build a stronger, longer lasting relationship between you and your ideal client.
Niche marketing enables you to connect with a yes, smaller, but much more relevant and potentially loyal group of customers.
Think big fish small pond - if you are in an industry that feels saturated with competitors, standing out can sometimes feel impossible but niche marketing is all about differentiating your brand in a crowded market.
Find your perfect fit
Every business has different needs, goals and ideal clients. To help you source the best audience and make the right advertising decisions with us, our platforms and the job they perform for you are outlined below...
Keeps your brand directly in front of equestrian consumers year round...simple.
Who it helps...
The Equestrian Index is for all equestrian businesses from sole traders to multi-nationals who are dedicated to making themselves accessible to equestrian clients.
How it helps...
The Equestrian Index is the largest single access point for UK equine business information, supporting over 18 000 business listings. It is a trusted and well used niche search engine and equestrians use it to research and source product and service providers in the sector. Advertising your business on this platform enables users to see exactly why they should be using you when they are in a 'buying' frame of mind.
Why it helps...
The Equestrian Index provides targeted, affordable, multi-platform digital coverage giving continuous brand visibility to a substantial audience without the risk of overspend. As consumers continue to increase their research time on niche digital platforms, The Equestrian Index puts you right in front of potential customers when they are making their buying decisions.
Advertising costs range from £75/year up to £1100/year depending on your chosen level of activity and visibility.
If you would like more detailed information, would like to chat or simply list your business, please hit the appropriate link below:
DOWNLOAD MEDIA PACK REQUEST CALL BACK LIST MY BUSINESS
Showcases your seasonal products and services to horse owners at the precise moment they become key to the performance and management of their horses...simple.
Who it helps...
The Seasonal Essentials is for all equestrian businesses who want to shout about new products/services and/or remind buyers why they should be choosing their business to solve their equestrian conundrums.
How it helps...
This quarterly, seasonal publication is mailed to our engaged subscribers (details in media pack), but don’t be fooled in to thinking this guide is a one trick pony…we also share it across our community platforms, house it on The Equestrian Index and it is published 'publicly' online.
Why it helps...
The Seasonal Essentials provide an undiluted vehicle to inform equestrians about key products and services at the time of year that they need them. The equestrian buying population in the majority tend to be reactive rather than proactive so delivering information to them about what they need, when they need it is, well, quite frankly just good customer service! So, If you have a product or service that helps equestrians manage their horses, their facilities, their time and their effort, then let's tell them when they need to hear it!
Advertising in the Seasonal Essentials is split into three categories - For the Horse, For the Rider and For the Yard. Every business gets a page and it costs £100 per edition...unless your are part of The Equestrian Index community and then it only costs £50!
If you would like more detailed information, would like to check out the latest issue or have a chat, please hit the appropriate link below:
DOWNLOAD MEDIA PACK LATEST ISSUE REQUEST CALL BACK
Puts your business on the desks of owners and managers at UK equestrian facilities...simple.
Who it helps...
The Yard Supplement is for all businesses who provide a product and/or a service to UK commercial equestrian facilities.
How it helps...
This unique publication is mailed directly to the desks of proprietors and managers of facility based UK equestrian businesses that need, want and regularly purchase the products and services that you offer.
Why it helps...
The Yard Supplement provides you with unparalleled access to the individuals who make purchasing decisions on a commercial basis. As a free of charge, direct mail publication, there is no barrier to your brand and message reaching its target audience.
Advertising costs range from £200 up to £1500 for publication sponsorship.
If you would like more detailed information, would like to check out the latest issue or have a chat, please hit the appropriate link below:
DOWNLOAD MEDIA PACK LATEST ISSUE REQUEST CALL BACK
Unlike most people these days, we do like to talk......and more importantly, we listen! We are able to get a much better understanding of your needs by having a good discussion, so, if you are like us in this respect and would like to chat through your best options, please contact us on 01432 367977.
And if you prefer email but don't like submitting forms, please email enquiries@equestrianindex.com and one of the team will get back to you as soon as we can!