Posted: 20th July 2017 | Back to news feed
Watch Highlights from the Alltech Ideas Conference Online
‘ONE’ - The Alltech Ideas Conference, was held recently in Lexington, Kentucky, and featured a host of focus sessions specifically dedicated to the equine industry.
Experts and enthusiasts alike gathered for intriguing discussions on innovations in the industry, with 4000 people attending from 80 different countries.
The sessions are now available to view online via the Alltech Idea Lab, providing an informative resource for anyone interested in thought provoking dialogue on the future of horse health and branding.
Topics covered in the equine focus sessions included:
- ‘Disrupting Traditional Nutritional Practices’: How do we rethink diet formulations for horses? When it comes to equine nutrition, how can we bring new discoveries and techniques out of the laboratory and into the mainstream?
- ‘Using Enhanced Nutrition and Partnerships to Drive Market Share Growth’: While others were cutting costs and cutting corners, find out how Gain Feeds harnessed innovation, research and traceability to set themselves apart with premium offerings and, in the process, became Ireland’s biggest selling feed brand.
- ‘Thinking Differently: The Secrets Behind Growing the Iconic Coolmore Brand’: Beginning from humble roots, Coolmore has grown into a premier global brand and a household name. Discover the secrets that contributed to building one of the leading equine operations in the world today.
- ‘Assisted Reproduction Techniques’: Hear from one of the pioneers of equine embryo transfer and surrogacy as she shares the lessons that were learned from these innovations as well as other practices and methods that may be on the horizon. What role does diet play? Have we overlooked blind spots that may present opportunities for disruption?
- ‘Changing the Face of Breeding and Performance through Genomics’: Genetic testing is becoming more accessible and affordable with each passing year. What are some of the unexpected ways that DNA profiling is already changing our industry? Is it cause for concern, or is it cause for excitement?
- ‘Rough Air’: When you close your eyes and think of Kentucky, what do you see? For many, they see rolling pastures, miles of fences and picturesque horse barns, thanks in large part to the work of Horse Country and its partners. Learn how these collaborations are built, what it takes to brand a region and build a revenue stream, and if it could work in your area.
Access to the Alltech Idea Lab is complimentary, requiring only registration at http://go.alltech.com/idealab-signup
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