Posted: 8th September 2026 | Back to news feed
EC Pro becomes BETA International’s Official Software Partner and New Product Showcase Sponsor
Equestrian business management software company EC Pro has joined BETA International’s roster of partners, becoming the first ever Official Software Partner as well as the sponsor of the ever-popular New Product Showcase at the 2026 event.
The Official Software Partner is a brand-new opportunity and one that aligns perfectly with a company that has built software systems designed for a large section of the trade. This new partnership sees EC Pro have a presence around the hall, from a physical stand in the Business Pavilion where people can come and find out more about how EC Pro’s systems can support their businesses, through to branding in key places around the show.
“This is the first partnership of its kind for the show,” said Beth Lothian, CEO of EC Pro. “For equestrian centres and riding schools, it means EC Pro will have a real presence around BETA International this year: from an area in the Business Pavilion where people can come and see the platform for themselves, to branding on the New Product Showcase, to coverage in the run-up to the show helping more equestrian businesses know it's happening and encouraging them to attend.
“For us, it's a vote of confidence from one of the industry's biggest events, and a chance to reach riding school owners who might not have come across EC Pro before.”
The EC Pro New Product Showcase will continue to be a central hub for those looking for what’s new and innovative in the equestrian and connected space, which is part of the reason that EC Pro is so excited about the partnership.
“The New Product Showcase is where genuine innovation in the equestrian industry gets its moment in the spotlight, and that's exactly the kind of thing we want to be associated with,” said Beth. “We've built our own business on trying to make things better for riding schools and equestrian centres, so backing a platform that celebrates new ideas felt like a natural fit. It's also a great opportunity for more of the industry to discover EC Pro along the way.”
This new partnership with EC Pro is another example of BETA International’s continual growth and development with new sponsors and partners coming on board this year, sitting alongside longtime stalwarts including Neue Schule, the headline sponsor for 12 years.
“It’s great to work with EC Pro on a much-loved feature as well as a brand-new form of partnership,” said Liz Ormesher, Event Director for BETA International. “Being able to introduce new concepts alongside maintaining our heritage and keeping long standing traditions in mind is part of what makes the show, and the equestrian industry, so exciting. We’re very much looking forward to seeing visitors learn more about how EC Pro can support them, helping them to streamline processes and focus on what really moves the needle in their business.”
BETA International sponsored by Neue Schule will be held at the NEC, Birmingham from 27-28 September 2026 with free tickets available for bona fide members of the equestrian trade. Register for yours at www.beta-int.com.
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