Posted: 8th September 2026 | Back to news feed
Finalists Announced for 2026 British Equestrian Trade Awards
The finalists across all 11 categories of the 2026 British Equestrian Trade Awards (BETAs) have been announced, with the winners set to be celebrated at the BETA Gala Dinner on 27 September.
All categories enjoyed strong entries, with the shortlist taking considerable time for the relevant judging panels to decide. The finalists are:
Equine Careers Sales Representative of the Year Finalists:
- Stephanie Davies – Carr & Day & Martin
- Amy Drew – Gallop Equestrian
- Dan O’Sullivan – Keyflow Feeds
- Alex Taylor – Omega Equine
- Laura Thompson – LeMieux
Holdsworth PR Marketing Effectiveness Award Finalists:
- Equerry Co
- Evoke Country & Equestrian
- Team Bloomfields
GBH Exhibition Forwarding Export Award Finalists:
- Bliss of London
- HLM Group
BETA Rider Safety Equipment Fitter of the Year Finalists:
- Nikki Bancroft – Millside Equestrian & Country Store
- Emma Butt – Romsey Saddlery
- Megan Gale – Saddlesdane Equestrian Supplies
- Gillian Payne – Barnstaple Equestrian Supplies
Equine Fitter of the Year Award – Saddle Fitter Category Finalists:
- Kate Clark – Virtuoso
- Sam Lander – Samantha Lander Saddles
- Anne Marshall – Gammacks Saddlery
- Jane Randall – Bay Saddlery Ltd
Equine Fitter of the Year Award – Bit & Bridle Fitter Category Finalists:
- Ema Baxter – The Horse Bit Shop
- Ginny Bradley – The Bit Doctor
- Julie Lyons – Ikkos Equestrian
- Olivia Turner – Equine Bitting & Bridle Specialist
Test of Time Finalists
- Blue Chip - Original Balancer
- Biteback - Sweet Itch Relief Lotion
- Equilibrium Products – Nose Net
- Racesafe – Racesafe Body Protector
- Red Gorilla – Gorilla Tubs
Citation Trade Supplier of the Year
- Bliss of London
- Connolly’s REDMILLS UK
- Evoke Country & Equestrian
- Gallop Equestrian
- HM Scarterfields
ENFAR Nutritional Helpline of the Year
- TopSpec Equine
- Feedmark
- Science Supplements
- Blue Chip
- Omega Equine
- Allen & Page
Zebra Products Retailer of the Year – Online
- Online for Equine
- Harry Hall
- Hatton Park Saddlery
- Millbry Hill
- Redpost Equestrian
Absorbine Retailer of the Year – Store
- Manor Equestrian
- Chelfords Farm Supplies
- Millbry Hill – Stokesley
- Stanah Pet & Country (Horse Feeds)
- Northfields Farm Supplies
- Barnyard Pet & Equestrian Supplies
“Every year we are overwhelmed by not just the number of entries we receive, but the passion of the people voting for who they believe is worthy of special recognition,” said Claire Williams, Executive Director of BETA. “Every finalist should be really proud to have got to this stage and should celebrate this. We can’t wait to see everyone at the Gala Dinner and see who wins these coveted awards.”
All winners, including the recipient of the BETA Lifetime Achievement Award, will be announced at the BETA Gala Dinner which takes place at the Hilton Metropole, NEC, on 27th September. To book your ticket or table, just visit https://bit.ly/4q0Fpuk.
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