Posted: 25th November 2015 | Back to news feed
Some of Dengie’s favourite fibre feeds have been given a fresh, new look, with a handsome horsey cover star gracing the packaging of five of the brand’s popular products – and more to follow.
First off the mark was Hi-Fi Molasses Free with Trickywoo, a handsome piebald owned by Dengie customer Jo Cross, followed by Alfa-A Original with beautiful bay Jason owned by Jodie Green. Next in line will be Alfa-A Molasses-Free, Hi-Fi Lite and Alfafa Pellets.
Equine models used for the new packaging enjoy a Dengie diet and were selected as the perfect endorsement of the brand because of their great condition and healthy appearance.
A number of feeds in the Dengie range have now been made available in a more convenient, compact bale with the same 20kg weight but far less of the packaging, making them easier to handle and kinder to the environment.
“The new packaging looks fantastic and really complements the great-quality product inside,” said Dengie marketing manager Lisa Wilson. “We’ve kept the same background colour that our customers know so well and added a breath of fresh air to the design, with contemporary typography and some stunning images. I am sure that consumers will find the packaging appealing and retailers will love the way the products stand out well in-store.”
The new-look bales follow hot on the heels of Dengie being named the UK’s most popular branded feed in the 2015 National Equestrian Survey commissioned by the British Equestrian Trade Association.
The Equestrian Index newsfeed is compiled from articles submitted by advertising members and expresses the opinions of those members. Watsons Directories Ltd shall not be held liable for any inaccuracies or mis-statements therein.