Posted: 21st February 2020 | Back to news feed
Horse & Country TV (H&C), the leading international equestrian sports network, is pleased to announce theappointment of sports media veteran, Claude Ruibal, to its board of directors.
Ruibal is a senior level leader with extensive knowledge and experience with sports
content creation, distribution and monetization across traditional and new digital
platforms. He was most recently SVP, Digital, Production & Sports Solutions at Infront,
where he served as Chairman of iX.co (the world’s leading sports digital solutions
company) and HBS (the global leader in Host Broadcaster solutions for major sporting
events). He led an integrated cross-functional team that captured new audiences and
revenue streams for sports partners, delivering innovation in content production and
distribution, the creation of new, interactive digital offerings, and the development of
neural network deep learning technologies to provide enhanced local and regional
branding opportunities for sponsors.
Claude has held a variety of roles at organizations including GoPro, the Coca-Cola
Company, and Google, where he led a global team responsible for forging sports
partnerships and building out sports content on YouTube. Prior to that, Ruibal was
co-founder and CEO of Universal Sports Network, later acquired by NBC Universal
and renamed the Olympic Channel.
H&C CEO, Heather Killen, said: “We are delighted that Claude has agreed to join the
H&C board at this pivotal time in the company’s development. His experience in both
consumer facing sports media, and in working with rights holders to maximize their
reach, return and reputation, will be of tremendous value to the business.”
Claude Ruibal commented: “Equestrian is a key component of the sports media
landscape, with a passionate and currently underserved fan and participant
community that wants access to watch high level competition, and also consume
surrounding content about the riders, the horses and how to improve their own skills
as participants. H&C is creating the leading lifestyle destination for both sports and
non-sports content, that will be the global home for Equestrian sport.”
H&C recently announced the acquisition of EQ Sports Net, the leading equestrian
sports streaming operator in the US. This year, the company will stream 200 days of
live sports, and offer exclusive training and learning, and documentary programming,
adding to its deep archive of premium equestrian content.
About H&C:
H&C is the leading international equestrian sports network. Based in London, it is
available via connected TV, mobile and web subscriptions, including Apple TV,
Android TV, Roku, Amazon Fire TV, and Amazon Prime Video, in the US, the UK,
Ireland, Germany, the Netherlands, Sweden, and Australia, as well as on pay-TV
platforms in several of these key equestrian markets. H&C’s integrated, multi-platform
offering is unique in giving subscribers 24/7, year-round premium equestrian content.
H&C uses state-of-the-art live production technology and social media marketing for
audience engagement and development. The company’s vision is to answer the call
for comprehensive competition coverage as well as supply inspiring and educational
content across the broad and diverse equestrian landscape
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