Posted: 8th September 2026 | Back to news feed
Helmet Connect Joins BETA International as Seminar Theatre Sponsor
Innovative tech brand Helmet Connect has joined BETA International 2026, held on 27th and 28th September 2026, as the sponsor of the Seminar Theatre, a hub for discussion, learning, and education.
This is the first year that Helmet Connect has been a sponsor at BETA International, with the Seminar Theatre providing a great platform to celebrate communication, which is at the heart of Helmet Connect's Bluetooth headset system. The product is an earpiece with a patented design that attaches to helmets for training purposes as well as taking calls, listening to music and podcasts, virtual training, and anything else in between.
"The Seminar Theatre is about conversations, education and looking at where our industry is heading," said Frankie Nemukula from Shaws Equestrian, distributor of Helmet Connect. "As a brand, we want to be part of those conversations rather than simply putting a product on a stand, so sponsoring a space that brings people together to share knowledge and ideas felt like a really natural fit."
The Helmet Connect Seminar Theatre boasts a jam-packed schedule spanning the two-day event, starting with a Fireside Chat with entrepreneur Joanna Jensen before topical panel discussions, individual talks on key subjects, Mustangs' Corral pitching sessions, and the announcement of various award winners in the space.
"For our visitors, the Seminar Theatre is one of those features that get studied and other elements of the event planned around it," said Liz Ormesher, Event Director of BETA International. "Working with a brand like Helmet Connect, that understands the value of this hub is brilliant for the show, and for them as a brand too, showing how deeply they care about communication. We're excited to be working with the Helmet Connect team, seeing people learn more about the product and the broad range of uses, and sharing more about the latest developments through our platform too."
Helmet Connect will be available for people to see and learn more about during the event on the Shaws Equestrian stand, where the team are looking forward to speaking to visitors.
To register for your free BETA International ticket and see the full Helmet Connect Seminar Theatre programme, visit www.beta-int.com.
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