Posted: 5th May 2026 | Back to news feed
Qualifiers have started, and Horse of the Year Show tickets are being claimed. Competitors are being invited to share the personal journey behind their success as part of our exciting campaign celebrating the heart of equestrian sport. With a range of prizes up for grabs.
Qualifying Stories is a nationwide initiative designed to uncover the passion, perseverance, and partnership that define the journey to HOYS. With a focus on authentic storytelling, the campaign aims to amplify competitor voices and spotlight the unique relationships between horse and rider.
Whether you’re a showjumper, showing exhibitor, dressage rider, Pony Club Mounted Games team or scurry driver, we want to hear from you.
Celebrating the Journey Behind the Achievement
Competitors are encouraged to share what qualifying for HOYS truly means to them, by sharing their HOYS Story.
From overcoming challenges to celebrating defining moments, the campaign seeks to highlight the dedication and individuality that make each partnership special.
Ways to Enter
Competitors can submit their stories in a series of formats to suit them.
- Short video (30 – 60 seconds)
- Photo & caption
- Quick story format
Entries can be submitted via social media using campaign hashtags #MyHOYSJourney and tagging official HOYS channels, by emailing press@hoys.co.uk or through direct submission here.
Selected entries will be featured regularly across HOYS social media channels and newsletters. Following the final qualifiers, the campaign will culminate in a public vote in September, giving audiences the chance to choose their favourite story.
Prizes
Winner:
- Two hospitality tickets for Sunday evening at HOYS
- HOYS Competitor Hoodie
- HOYS Official Programme
Two Runners-Up:
- Two Sunday evening tickets
- HOYS Competitor Hoodie
This campaign reflects HOYS’ commitment to celebrating not just results, but the dedication, resilience, and partnerships that define the sport. Qualifying Stories 2026 aims to capture the true spirit of the journey to one of the UK’s most prestigious equestrian events.
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