Posted: 3rd September 2018 | Back to news feed
TRYON, NC USA The Organizing Committee of the FEI World Equestrian Games™ Tryon 2018 (WEG) has announced a partnership with Mars, Incorporated as the title sponsor of the Eventing discipline for the Games. WEG is set to be held in Tryon, North Carolina, from September 11-23 at Tryon International Equestrian Center (TIEC) and is expected to be the world's fourth largest sporting event in 2018.
Eventing is considered to be the triathlon of the equestrian world, combining three phases - Dressage, Cross-Country and Jumping-into a multi-day test of stamina, strength, and skill. Mars Eventing at the WEG will begin on Thursday, September 13 and run through Sunday, September 16. The first phase, Dressage, will span two days, Thursday, September 13 and Friday, September 14, and will take place in the Tryon Stadium. The highly-anticipated Cross-Country phase kicks-off on Saturday, September 15, and will run across a strategically-designed course, created by the world-renowned Eventing Course Designer, Captain Mark Phillips (GBR). The final jump of the Cross-Country phase will be an unforgettable moment for spectators and athletes alike, as it will conclude in the U.S. Trust Arena, the main stage for the Games, accommodating up to 20,000 spectators at any one time. On Sunday, September 16, the Eventers will return to the U.S. Trust Arena, this time to contest the final Jumping phase of competition.
"We are pleased to welcome Mars, Incorporated as the title sponsor of the Eventing discipline," commented Mark Bellissimo, Managing Partner of Tryon Equestrian Partners and CEO of Tryon International Equestrian Center. "As a corporation that is passionate about equestrian sport, with incredible talent, drive, and variety, we believe that the collaboration with this multi-faceted discipline is the perfect fit for the Mars, Incorporated brands and look forward to their integration within the Games."
"For more than a century, Mars has celebrated a rich heritage in the equestrian sport and we are extremely proud to sponsor such an illustrious event as the World Equestrian Games," said Geoffrey Galant, Vice President, Mars Equestrian, Mars, Incorporated. "To further demonstrate this commitment to the sport, we recently formed Mars Equestrian, a group of high-quality brands that reflects our enduring dedication to enriching the lives of people, pets and horses all over the world."
The Mars Equestrian portfolio includes the following iconic brands:
- BUCKEYE™ Nutrition combines science, innovation and a genuine passion for horses to produce the highest quality, safest feed possible. Every product is formulated by equine PhD nutritionists and produced in a state-of-the-art, medication-free facility. The BUCKEYE Nutrition brand takes feed safety seriously, using only 100 percent pure ingredients delivered daily and traced from field to feed bucket. These stringent quality standards are backed by The Waltham Center for Pet Nutrition, a world-leading authority on animal care. In business since 1910, the BUCKEYE Nutrition brand is passionate about unlocking the full potential of horses, allowing them to live longer, healthier and happier lives.
- PEDIGREE® Food for Dogs is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. The PEDIGREE brand offers a wide variety of products and formats for dogs at every life stage. The PEDIGREE brand is built on an unwavering love for all dogs and a commitment to dog adoption.
- ETHEL M® Chocolates, part of Mars Chocolate North America, is the premier chocolatier in Nevada, crafting locally-made, preservative-free confections since 1981. In addition to producing some of the world's finest gourmet chocolates, the ETHEL M factory tour, Cactus Garden and Gift Shop are top Las Vegas attractions.
- GOODNESSKNOWS® snack squares are a delicious and amazingly satisfying snack that is non-GMO, gluten-free and crafted with the goodness of real ingredients, such as whole nuts, real fruits, and dark chocolate with no artificial colors, flavors or sweeteners.
As part of their WEG sponsorship, Mars will have vendor space onsite where attendees can learn more about the range of products offered in the Mars Equestrian portfolio. To learn more about Mars, Incorporated please visit www.mars.com.
For WEG tickets, event schedules or to sign up for the e-newsletter featuring the latest WEG updates, please visit www.tryon2018.com or follow @Tryon2018 on social media.
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