Posted: 3rd August 2016 | Back to news feed
The historic Hurlingham Polo Association (HPA), on Saturday 23 July 2016, revealed aspirations to
take its place among some of the world’s most prestigious premium sporting and lifestyle brands with the launch of their innovative new product collection.
The HPA has announced plans to license the prestigious HPA brand across the world, with King of Games Ltd. in the UK marking the ‘’first chukka’’ in the development of the international Hurlingham Polo brand.
With its brand values built around authenticity, integrity, quality and style, the brand is on the way to becoming a global sporting and lifestyle brand. Their rich history and heritage, coupled with the authority that the HPA holds in the sport of polo, gives it a strong association with the glamour and cachet of a game which is becoming increasingly popular across the world. The HPA is perfectly positioned to become an industry leader in this field.
King of Games Ltd. will initially launch with an On / Off Field Collection, which will include performance playing kits, as well as must have authentic products for training and sporting casuals.
As they develop their clothing and lifestyle products in the coming months and years, they will retain their authentically British and absolutely international appeal. The Lifestyle Collection is coming soon, scheduled for launch in early 2017, with technical performance casual wear, smart casual and tailored clothing.
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