Posted: 18th September 2026 | Back to news feed
Red Gorilla to sponsor the Feed Hub at BETA International 2026!
BETA International is delighted to welcome Red Gorilla as sponsor for the popular Feed Hub at the 2026 show. With a long history supporting BETA International as an exhibitor, and Red Gorilla’s products aligning perfectly with the needs of those selling and buying feed for horses, it really is an excellent match.
The Feed Hub has been a key feature BETA International since 2024, when a specific area was created to allow feed and supplement companies a chance to speak to visitors, give samples, and also participate in a programme of talks for those visitors wanting to educate themselves around new research, products, conditions, and different ways of thinking.
“The Feed Hub is a natural fit for Red Gorilla® because feeding and stable management have been at the heart of our range since the business began,” said Dean Cox from Red Gorilla. “Our tubs, buckets, feed skips and Gorilla Bins™ are used every day to prepare, carry and store feed, so there is a clear connection between our products and the knowledge being shared within the Feed Hub.
“We also wanted to support a feature that brings feed brands, retailers and industry experts together. Education and good product knowledge are hugely important within the equestrian trade, and the Feed Hub gives retailers access to useful information that they can take back to their businesses and share with customers.
“Most importantly, the sponsorship reflects our commitment to supporting the retailers and professionals who keep the equestrian industry moving.”
This year will see 10 talks hosted in the Feed Hub over 27-28 September, along with feed and supplement brands in pods around the zone.
“The Feed Hub is a great place for education, networking, and supporting retailers with the very complex topics of feed and supplements,” said Liz Ormesher, Event Director of BETA International. “We are really excited to have Red Gorilla as one of our sponsors, supporting such an important area of the show. We’re also very keen to see what they bring to the 2026 show as their stand is always bright, colourful, bursting with innovation… and looked after by a rather large lacquered Red Gorilla!”
BETA International sponsored by Neue Schule will be held at the NEC between 27-28 September. Visitors are encouraged from all aspects of the equestrian industry trade but need to pre-register before the show before free tickets are allocated. For more information, see www.beta-int.com.
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